Canadian Pacific (CP) has named John Brooks senior vice president and chief marketing officer, effective immediately.
Brooks will be responsible for CP's business units and lead sales and marketing across North America. He also will be responsible for strengthening partnerships with existing customers, generating new opportunities for growth, enhancing the value of the company's service offerings and developing strategies to optimize CP's book of business.
Brooks, who has more than 20 years of experience in the railroading business, began his railroading career with Union Pacific. He later helped start I&M Rail Link, LLC, which was purchased by the Dakota, Minnesota and Eastern Railroad (DM&E) in 2002. Brooks was vice president marketing at the DM&E before it was acquired by CP in 2007.
He has held senior responsibilities in all lines of business, including coal, chemicals, merchandise products, grain and intermodal.
"Over the last four years, we have made operational improvements that have benefited our customers," said Brooks. "This is an exciting time to be leading this important function within the company, selling the value of our service."
Tommy Browning, vice president sales and marketing merchandise and bulk, and Jonathan Wahba, vice president sales and marketing intermodal and grain, will report directly Brooks.
Browning, who began his rail career with Illinois Central in 1989, has held a number of senior marketing and operations-related roles. Since joining CP in 2013, Browning has played an integral role in enhancing CP's merchandise and bulk portfolios while building relationships with key customers.
Wahba most recently served as chief operating officer at Kriska Transportation Group. He has also held leadership positions at Schneider National, CN and Midland Transport. His transportation industry experience, from trucking to rail, will support CP's strong intermodal business. His appointment is effective immediately.
"Better service, more in-depth analysis through Trip Planning and the most disciplined operating team in North America, combined with a strong sales and marketing team positions us well for the future," said Brooks. "Jonathan and Tommy have proven track records in this business and I look forward to working closely with them and the rest of the team as we continue to deliver for our customers."
"As CP moves into the next phase of its impressive turnaround, it is time to focus on further strengthening our customer base and growing the top line," said CP President and Chief Executive Officer Keith Creel. "We are confident that John and his talented team can leverage our superior operating model, diversify our book of business and deliver for our customers and shareholders."